We are
A family-owned company based in Central America, founded in 1920. We produce and market high quality, high value products for the markets we serve in the categories of home care, personal care, cosmetics, raw materials, packaging materials and maquilas.
Mission
We are a multinational business group that provides quality and value brands to satisfy our consumers and customers, ensuring profitability for the well-being of our employees, shareholders and the community, while preserving the environment.
Vision
With dynamism and innovation, together we build a beautiful, clean and healthy world for the well-being of all families.
Our
Values
Integrity
All our activities within Industria La Popular are carried out with the highest quality standards, giving our customers and business partners confidence in the quality of our products.
Innovation
We are constantly seeking to offer better experiences to our customers through innovative products that meet their needs and desires, applying new technologies and commercial strategies, in line with today’s world.
Respect
We are aware of the importance of our customers, strategic allies and the environment, that is why each of our actions are focused on complying with regulations that care for and protect each of them.
Loyalty
We firmly believe in our principles and we demonstrate it with the commitment that each one of our collaborators shows when performing their tasks to satisfy internal and external customers.
Teamwork
Each of the members of La Popular industry collaborate every day in an effective way to achieve business and personal objectives.
Excellence
In Industria La Popular we are concerned that all our products meet the best quality standards, guaranteeing the satisfaction of our customers, and we achieve this thanks to a work team committed to this important mission.
Customer Orientation
In Industria La Popular we are constantly searching for the satisfaction and development of our internal and external customers, developing their quality of life, as well as their skills and abilities, helping in the manufacture and commercialization of excellent quality products.
Integrated policy for
Management
Quality, Environment, Information Security, and Supply Chain Security
- To satisfy the needs and expectations of our customers and consumers by providing them with products of quality and value, while preserving the environment.
- Comply with legal requirements and other requirements applicable to the organization; committed to safe trade and prevention of illegal activities such as corruption, bribery, forced labor, money laundering, drug trafficking, terrorism, among others.
- Implement good industrial safety and occupational health, information security and pollution prevention practices.
- Establish continuous improvement alternatives for the processes defined in our integrated management system (IMS) that have a positive impact on our stakeholders.
- Achieve organizational objectives supported by our integrated management system (IMS).
Our
History
1920
Our history begins in Guatemala. Founded as Hermanos Kong in 1920 by Mr. Federico Kong Ossaye, a hard-working and visionary man with a great interest in the industrial modernization of Guatemala. He began his operations manufacturing laundry soap and personal hygiene products of excellent quality at good prices.
1955
In 1955 we were chosen by Colgate – Palmolive to begin production of the products with which they started operations in Guatemala.
1976
This is a date that marked the beginning of our participation in the beauty products market, both in the production and distribution of cosmetics. Industria La Popular, S.A. and Productos Finos, S.A. are founded as subsidiaries of Hermanos Kong and that is how REVLON, MAX FACTOR, SALLY HANSEN, ALMAY and COVERGIRL, internationally recognized brands, began to be part of our world.
2007
With the sole purpose of guaranteeing quality products, starting by perfecting our processes, we decided to adopt the ISO 9000:2008 system as the basic program to carry out all our operations, achieving the corresponding recertifications from that year to date.
2015
Grupo La Popular in the search for constant innovation acquires the Olimpo, Swift and Plus Cream brands. Being the starting point to develop the liquid products category in the Central American market.
2016
Thanks to the good results and constant growth of Grupo La Popular, this year we reached an agreement with Procter & Gamble to acquire the Fab detergent brand license for Central America, Belize, Panama, Ecuador, Bolivia and Peru. This acquisition, in addition to consolidating our position in the region, allows us to enter the South American market.
2020
Thanks to our strategy of expansion and market strengthening, Grupo La Popular was able to acquire from Unilever the well-known brands Xtra, Surf, Rinso and Unox, focused on the laundry soap and bar detergent categories. This acquisition not only strengthens our presence in the region, but also positions us as a key player in the cleaning products sector, expanding our market opportunities.
2024
With more than a century of experience, we are a family of more than 2,000 employees committed to excellence. Our state-of-the-art facilities and continuous investment in technology enable us to deliver high-quality processes and products, generating significant value in the markets we serve. We are dedicated to our communities and the environment, which drives us to constantly innovate and improve. Our goal is to be the preferred choice of our consumers, adapting to their needs and exceeding their expectations every day.
