Industria La Popular

We are a family business with headquarters in Central American founded in 1920. We produce and commercialize high quality and great value products for the markets in different categories as household, personal care, beauty products, raw materials, packaging material and manufacturing plants.


We all together build with dynamism and innovation a beautiful, clean and healthy world for the welfare of all families.


We are a multinational business group that provides quality and value brands to satisfy our consumers and customers, ensuring profitability for the welfare of our employees, shareholders and community by preserving the environment.

Our Values



All our activities carried out within Industria La Popular are executed with the highest quality standards, providing confindence to our clients and commercial partners through the quality of our products.



We are constantly searching to offer better experiences to our clients through innovative products that meet their needs and desires, applying new technologies and commercial strategies according to the current world.



We are aware of the importance of our customers, strategic allies and environment. That’s why each of our actions is focused on complying with regulations that take care and protect each one of them.



We firmly believe in our principles and we demonstrate them with the commitment that each one of our co-workers demonstrates when performing their tasks to satisfy internal and external clients.



Members of Industria La Popular collaborate effectively every day to achieve business and personal goals.



We are concerned that all our products comply with the best quality standards, guaranteeing our customers satisfaction. This is achieved thanks to a team committed to this important mission.


Customer Orientation

We are constantly looking for the satisfaction and development of our internal and external clients by developing their lives quality, as well as their skills and abilities through their help in the manufacture and commercialization of excellent quality products.




We began in Guatemala, founded as Kong Brothers in 1,920 by Don Federico Kong Ossaye, a hard-working and visionary man with a great interest in the industrial modernization of the country. He started his operations manufacturing soap to wash clothes and personal hygiene products of excellent quality at good prices.


Our operations began in Guatemala in 1,955 when we were chosen by Colgate – Palmolive to begin the production of cleaning supplies.


This year was the beginning of our participation in the beauty products market, both production and distribution of cosmetics. Both Companies, Industria La Popular, S.A. and Productos Finos, S.A. were founded as Kong Brothers subsidiaries. Therefore, REVLON, MAX FACTOR, SALLY HANSEN, ALMAY AND COVERGIRL became internationally well-recognized brands that began to be part of our world.


We decided to adopt ISO 9000: 2008 system as the basic program to carry out all our operations, obtaining the corresponding recertifications from that year to date. This was done with the purpose of guaranteeing quality products starting with our processes improvement.


The Company, La Popular, in order to look for constant innovation, acquires Brands as Olimpo, Swift and Plus Cream. Being the starting point to develop the category of liquid products in the Central American market.


Thanks to the good results and constant growth of La Popular, this year an agreement was reached with Procter & Gamble to acquire the detergents Brand License under the name Fab for Central America, Belize, Panama, Ecuador, Bolivia and Peru. This acquisition in addition to consolidate us in the region, allows us to get into the South American market.


Almost a century of operations, more than 2,000 employees are part of our large family. With modern facilities and a constant investment, we guarantee processes and quality products, which include great value for the markets we attend. Our commitment is with the people who choose us. The community and the environment is what motivates us to improve daily our products in order to be always preferred in the market.